Taylor Swift saves the World!

Here’s how Taylor Swift will single-handedly bring privacy awareness to a new generation. At a recent concert, she showed videos of that day’s rehearsal to fans as they passed through narrow passages. While they stopped to see her, her security equipment stopped to see them. Facial recognition was used to identify each person to see if dangerous stalkers were attempting to get closer to her.

This is the way things work today. We engage services, like concerts, store check-outs, and cell phones, and data is generated for all kinds of initially good reasons. Some of that data is information about you, and guess who owns the information rights?

You do!

That means that regardless of who ends up with the facial recognition information from Taylor Swift’s concert, which is raising some pretty significant privacy questions today, she can’t sing, “You Belong to Me” about it because the information rights actually belong to each fan that engaged her service.

When data is collected for good reasons, it “Never, Ever…” gets deleted. Eventually some smart marketing wiz on her team will say, “Hey! We could use all that data to (fill in the ‘Blank Space’).” That’s where we would just call her, “Mean.”

How dare businesses (and she is a business) use information about us to make tons of money when we own the information rights. But what can we do? Each person alone would face a steep hill and where would we even begin?

Before you throw your hands up and just “Shake it Off”, there are easy legal steps and technical steps you should take right now, today.

Before you go to the next Taylor Swift concert, or buy your next groceries, or even use your cell phone, join www.privacyco-op.com. They exist just so individuals can collectively act and make their will known. Stop using my information. Pay me if your going to use it to make more profits.

It’s a simple message with a simple process — go check it out right now.

Then, there is an easy way for data to be “tagged” with a reference to centralized consent. That picture of your face at the Taylor Swift concert could check with a privacy company before it’s used for many things such as security and advertising. Legitimate security would typically be allowed, but advertising would be blocked unless you expressly opted-in…and that comes with a price and a payment to you! The Privacy Co-op is advocating for this standard and is actively engaging with other organizations to make that happen sooner rather than later.

That’s a great reason for you to join the Privacy Co-op today.

And the best part? This would ultimately be a good thing for businesses like Taylor Swift. In resent research, some spend as much as $6.5 million to get away with data exploitation because they know “All Too Well” they face liability issues. Why not just pay you far less money to use your information rights straight out and be honest about it?

That would make this a true “Love Story” for both Taylor Swift and you.